The Patrick O'Connor Walk for Mental Health

The Hybrid Strategy

To maximize fundraising without exhausting local mom-and-pop shops, we recommend a three-tiered hybrid approach. This strategy targets high-value regional partners for major sponsorships while keeping grassroots tiers accessible for local businesses.

The "Anchor" Sponsors

High $$ Targets

Regional powerhouses and successful alumni-owned businesses. They sponsor for brand alignment, CSR, and hometown pride.

• Regional Healthcare (Valley Health, Hackensack Meridian)
• Major Real Estate Brokerages
• Banks & Wealth Management
• B2B Alumni Companies

The "Community" Sponsors

Mid $$ Targets

Highly visible local businesses that benefit from direct community goodwill and event presence.

• Prominent Local Restaurants (e.g., Stone & Rail)
• Local Gyms & Fitness Centers
• Established Law/Dental Practices
• Supermarkets (e.g., Food Universe)

The "Grassroots" Sponsors

Low $$ Targets

Accessible tiers for true mom-and-pop shops, local families, and community organizations.

• Small Retailers & Boutiques
• Local Families
• Community Groups
• Alumni Associations

Potential Local Targets (Glen Rock)

Initial brainstorm of local businesses to approach for Community and Grassroots tiers:

Food & Beverage

• Stone & Rail
• Honey Day Coffee & Kitchen
• Sook Pastry
• Haus Cafe
• Food Universe Marketplace

Retail & Services

• Perry's Florist
• Greenbaum Interiors
• David G Sayles Insurance
• Local Real Estate Offices (Coldwell, Prominent Properties)
• Local Banks (M&T Bank, etc.)

Proposed Sponsorship Tiers

Presenting Sponsor ("The Rock" Level)

Exclusive Tier

$25,000

Naming Rights: "ROCK ON! A Homecoming Walk for Mental Health, Presented by [Company Name]"
Friday Night: Exclusive verbal recognition and main stage banner placement.
Saturday Walk: Premier logo placement at Start/Finish lines.
Apparel: Largest logo placement on the back of all participant t-shirts.

Platinum Sponsor

"The Homecoming" Level

$10,000

Verbal recognition at Friday night event.
Prominent logo at Start OR Finish Line.
Large logo on all participant t-shirts.

Gold Sponsor

"The Community" Level

$5,000

Logo on shared sponsor banners.
Medium logo on all participant t-shirts.
Shared social media shoutout.

Friday Kickoff

$3,000

Exclusive signage and verbal recognition at the Friday night high school event.

Mile Marker

$2,500

Exclusive logo placement on one of the route mile markers.

Hydration Station

$1,500

Signage at water stations; option to provide branded cups.

Spirit Sponsor

$1,000

Name listed on shared "Community Supporters" banner.

8-Week Digital Content Strategy

A structured rollout leading up to the event, designed to spark nostalgia, drive registration, and provide consistent "brought to you by" touchpoints for digital sponsors.

"The Foundation"

Early March

Historic photos of the town, the original Rock, and early community events.

Sponsor: "The Glen Rock Archives" ($2,000)

"The Eras Tour"

Mid-March

Highlighting different decades of GRHS (70s, 80s, 90s, 00s) with yearbook photos and trends.

Sponsor: "The Glen Rock Archives" ($2,000)

"Glory Days"

Late March

Celebrating GRHS athletics, championship teams, band performances, and theater.

Sponsor: "The Glen Rock Archives" ($2,000)

"Why We Walk"

Early April

First wave of participant spotlights, sharing personal connections to mental health.

Sponsor: "Story Series" Sponsor ($1,500)

"Class Clashes"

Mid-April

Leaderboards showing which graduating class has the most walkers or funds raised.

Sponsor: Presenting Sponsor Integration

"Route & Reason"

Late April

Maps of the walk route highlighting Mile Markers, alongside continued stories.

Sponsor: Mile Marker / Hydration Sponsors

"Hype Week"

Pre-Event

Teaser videos, schedule of events, and final registration pushes.

Sponsor: Official Video Sponsor ($3,500)

"Event & Recap"

Event Week

Live updates, photos from the route, and the official recap video.

Sponsor: Photo Gallery Sponsor ($1,000)